Apple Music Awards 2019: The Very First of It’s Kind
Apple has always had a large impact on the music industry from iTunes, to their devices like the iPod/iPhone, and then came Apple Music; the music streaming service that revolutionized how we enjoy our music. Now they are back with a whole new award and recognizing artists for their music but their cultural influence as well. The Apple Music Awards is to “honor achievements in music across five distinct categories and winners are chosen through a process that reflects the service’s editorial perspective, combined with what customers around the world are loving most.” The artists that have won awards have absolutely exceeds all the criteria that they set forth.
For Breakout Artist of the Year 2019; Lizzo takes the title. “This is what a breakthrough is all about, babies,” Lizzo tells Apple Music. An artist that has redefined that a pop star should be in the industry, along with adding a whole lot of self-love in her message to the world. Her album “Cuz I Love You” has taken over and has received countless nominations and praise.
For Song of the Year 2019; “Old Town Road” by Lil Nas X is the song you couldn’t escape, and honestly why would you want to? “I went into the realm of a loner cowboy, needing to run away from everything, but I also wanted to put it with what was on the rise, which is the whole meme culture — plus actually making it a listenable, catchy song.” Lil Nas X tells Apple Music. The viral song was the most played song of the year and was welcomed by all listeners. Whenever you went and heard the beginning chords of the “Old Town Road”, you knew that you were going to sing along.
It’s no surprise to hear who took Artist of the Year for 2019, this artist had an incredible year debuting her first full length album, non-stop touring around the world, and creating a safe space for her fans at every show. Billie Eilish, the seventeen year old artist has shaken the industry and has proven that no matter how old you are, if you work hard and give it all you’ve got then you can change the game. Billie brings a raw energy to her performances and its the authentic artists we crave; someone who is very real and chill. Billie Eilish alongside her brother Finneas has also taken the title of Best Songwriter of the Year. The duo are continuously supportive of one another on the songs they produce together but also their own projects too.
To celebrate both the first year of the Apple Music Awards and also her accomplishment, Billie Eilish will be performing at the iconic Steve Jobs Theatre tomorrow December 4th and the event will be live streamed. – Dec 4th at 6:30 PST
“An Award That Is Uniquely Apple” – A perfect description of the award that the recipients will be given.
“Each award features Apple’s custom silicon wafer suspended between a polished sheet of glass and a machined and anodized aluminum body. The wafers start as a perfect 12-inch disc of silicon with nanometer level flatness. Copper layers are deposited and patterned by ultraviolet lithography to create connections between billions of transistors. The result of this multi-month process, before it is sliced into hundreds of individual chips, is stunning and distinctive. In a symbolic gesture, the same chips which power the devices that put the world’s music at your fingertips sit at the very heart of the Apple Music Awards.”
The blend of the beautiful craftsmanship, stunning details, and overwhelming sentiment all tied together in one award; what else could you ask for?