© William Drumm
News
Billie Eilish Announces Third Studio Album
Nine-time GRAMMY winner Billie Eilish announced today the cover art and release date for her highly-anticipated third studio album.
The wait is over for Billie Eilish fans! After weeks of teasing, the 22-year-old singer-songwriter announced today (April 8) the release date for her third studio album.
Titled Hit Me Hard And Soft, the album was entirely written by Eilish and her brother Finneas, who also produced the album. The 10-track record is set to release on May 17th via Darkroom and Interscope.
“Billie Eilish’s third studio album, “HIT ME HARD AND SOFT”, released via Darkroom/Interscope Records is her most daring body of work to date, a diverse yet cohesive collection of songs— ideally listened to in its entirety from beginning to end—does exactly as the album title suggests; hits you hard and soft both lyrically and sonically, while bending genres and defying trends along the way.”
– BillieEilish.com
This new record marks the first full-length effort from Eilish since Happier Than Ever, released in 2021.
Far from being away from the spotlight in the three years since then, Eilish and Finneas recently won a Golden Globe and an Oscar for “What Was I Made For?,” the track they wrote for the Barbie movie soundtrack. It’s the second time the siblings have won both awards for the same track, having previously won both in 2022 with “No Time To Die” from the latest James Bond movie.
BILLIE EILISH HIT ME HARD AND SOFT ALBUM TEASING
Over the weekend, Billie Eilish had added all 111 million of her Instagram followers to her ‘close friends’ list, which had gotten people talking to the point of the singer gaining 9 million new followers in a few hours. Eilish had then shared a cryptic 17-second video teaser, in which she was seen falling into deep waters before being grabbed by the wrist and pulled back to the surface.
The video teaser was the follow-up to the cryptic billboards that had appeared throughout the United States over the past week, which read what could possibly be lyrics such as “Did I cross the line?”, “I try to live in black and white”, or “She’s the headlights I’m the deer”.
In the Instagram post announcing her new album, Eilish warned there would be no singles leading up to the 10-track LP’s release. “I wanna give it to you all at once,” the 22-year-old shared.
HIT ME HARD AND SOFT x SUSTAINABILITY
Just last month, Eilish had alerted in a Billboard piece on the impact of today’s industry-wide vinyl record production on the environment. Eilish and her mom, Support + Feed founder Maggie Baird had then spoken to Billboard about their desire to see more sustainable practices, and Eilish was already one step ahead.
For the different variants for her latest record, Happier Than Ever, Eilish had indeed insisted on using 100% recycled black vinyl, as well as recycled scraps for colored variants and shrink-wrap made from sugar cane.
The young singer renewed her effort with Hit Me Hard And Soft.
“For her forthcoming album, Billie EIlish will be releasing a limit of 8 variants of vinyl through her website as well as all major retailers including Target, Amazon, and Walmart; each on the same day, containing the same track-listing across the board and all produced with the most sustainable practices available,” Eilish’s website and official store read. “The standard black variant is made from 100% recycled black vinyl. The remaining 7 colored vinyl will be made from ECO-MIX or BioVinyl. The former is created using 100% recycled compound made of leftovers from any color which cannot otherwise be used. These pieces are recycled and re-used for production of future discs; therefore, every disc will be unique and look different from the last. Additionally, Billie is using recyclable compound for her single LP colors, collecting all first run scraps to re-use for additional runs later. BioVinyl helps reduce carbon emissions by 90% vs. virgin vinyl by using non-fossil fuel materials like used cooking oil or industrial waste gases while maintaining the same audio and optical quality as conventional vinyl.”
– BillieEilish.com // SUSTAINABILITY
The rest of the press release also states that “cassette shells will be made from recycled shell pieces that are ground down and re-used to make new cassette shells” and that “CD packaging will be made from softpaks, with zero plastic jewel boxes.”
Hit Me Hard And Soft is available from pre-order NOW!
0 comments