The Story Behind ‘I Luv It’ By Camila Cabello and Playboi Carti

Camila Cabello has returned to music to release “I Luv It,” let’s discover the story behind and meaning of the new track.

On March 27, the Fifth Harmony alum released her new single, marking her new era in her musical career. Cabello enlisted rapper Playboi Carti to be featured on the track. She teased the tune at a March Miami Heat basketball game. She donned a custom jersey with her single title on the back while basketball player Jimmy Butler wore a similar one as well.

Cabello is preparing to release her fourth solo record, C, XOXO. Her 2022 record, Familia, sought mainstream pop radio success with “Don’t Go Yet” and “Bam Bam.”

Cabello also released the music video for the single, which was directed by Nicolás Méndez at CANADA.

Who wrote ‘I Luv It’ By Camila Cabello?

Camila Cabello co-wrote her single “I Luv It” alongside executive producer  Pablo “El Guincho” Díaz-Reixa and co-producer Jasper Harris.

The Meaning of ‘I Luv It’

“Certain things in our human realm do make me feel like I’m in outer space,” Cabello said in a press release. “And the very rare few times where I’ve had incredible chemistry with someone is one of them. Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I LUV IT.”

Díaz-Reixa told Paper Magazine that his point of reference for the record was Car Audio Bass records he used as a point of reference when he began his DJing career in Barcelona. “[You hear] them driving around the city when they stop at a traffic light and there’s four different bass patterns coming out of the cars,” he explained.

Díaz-Reixa explained that going back to his roots was the major inspiration for her entire record. He also noted that Jasper has been “so important” for this album. Meanwhile, Cabello wants a melting pot similar to the Miami influences of Afrobeat, Reggaeton, Hip Hop, and pop.