Martina McBride and Sarah Cannon Launch Campaign to Band Against Cancer
Sarah Cannon and country superstar Martina McBride along with Big Machine Label Group announced today the launch of Band Against Cancer. The initiative will unite music and healthcare to help connect those touched by cancer with community-based treatment options and resources.
The Sarah Cannon Tour will travel through several major U.S. cities returning to Nashville with a special concert at the Grand Ole Opry in October. Martina will also anchor a national social and digital initiative engaging people coast to coast in ways that every follower can help to advance the mission to fight cancer. The initial focus of the campaign will be on people facing blood cancer, an underserved patient population requiring convenient access to cutting-edge treatment options in their communities. Approximately every three minutes, one person in the United States is diagnosed with a blood cancer. Further, 70 percent of all blood cancer patients who are in need of a transplant do not have a matched donor in their family. By arming people with resources and education, the initiative can help patients access potentially life-saving treatments including stem cell transplants and the latest targeted medicines.
McBride has commented on her involvement saying, “Helping families who are facing cancer has always been a cause that is near and dear to my heart. I’m honored to be the voice that connects these individuals and their families with a fully committed team of cancer experts. Together with Sarah Cannon, this means each person can fight cancer where they get their greatest strength, in their own communities, with their own band of support.”
Scott Borchetta, President/CEO Big Machine Label Group, has also commented saying, “We have learned that when we bring cause and music together we’re able to cut through the media noise and bring very important messages to a greater number of people. The sum is so much greater than the parts and it’s defined in our new relationship with Sarah Cannon. The initial focus of our relationship is attacking blood cancer and we are honored to join them in spreading the message and reaching the greatest number of people possible with Martina McBride and other great BMLG artists and their music.”
This is a great cause that McBride is becoming apart of and to learn more about this initiative you can visit their page at www.bandagainstcancer.com.