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Borns Releases “We Don’t Care” Music Video
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The video for “We Don’t Care” was created by BØRNS and features the winning artwork submitted by fans during the Adobe #MakeItBORNS contest earlier this year. Challenging aspiring artists to visually interpret the lyrics, music and emotions of the song, BØRNS worked with Adobe to crowd-source artwork from creatives around the world, which he then used to create the environments seen in the video. As a former video editor himself, the “Make it BØRNS” contest is a unique exercise in creativity that brings together the creative communities of music and technology.
Be sure to catch BØRNS at Coachella Saturday, 5:45pm – 6:35pm – Outdoor THEATRE stage
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