Duran Duran Interview at 2021 Billboard Music Awards: VIDEO
Duran Duran are ready to make a return to the stage at the 2021 Billboard Music Awards!
The legendary rock band will be performing a mashup of three songs during the telecast. This will include older fan favorites and their latest single, “Invisible.” Members Nick Rhodes, John Taylor and Simon Le Bon sat down for an interview.
“It’s just a song that we wrote pre-pandemic but interestingly I think that the lyric of the song particularly speaks to everybody who’s been through what we’ve been through in the world now. [It’s] about wanting to be seen wanting to be heard and coming back out of the dark again,” they revealed. “I think it’s coming out in a time in the world where we’re all looking forward to a little more normality.”
Duran Duran’s History-Making New Music Video
The craziest part of the creative process was the fact that the music video was shot entirely by AI. It is most likely the first music video in history to film that way.
“The video itself is quite extraordinary when you think that it was made by a machine,” they continued. “It obviously it was fed with information by humans. It had the lyrics to the song, had lots of photographs of the band, some history about the band, the song itself. But it made remarkable decisions because it’s programmed in a very different way than normal computers the things we use every day are very much mathematical this computer is programmed in the way that our brain thinks.
“It’s quite hard to think that those machines have come that far now that they can actually make a video on their own,” they all agreed.
“I mean it’s been a bit of a journey because we started back in 2018 and we kind of thought we would nearly finish with this record. And then the pandemic came along we all had to go to isolation. We had to break in the middle of the record which was very unusual for us. But we kind of came back with fresh ears and fresh energy,” they explained.
The record is almost near completion and the band is thankful for the time it took to create.
“It’s been a really interesting journey I’ve got to say. I think the beginning of a record it’s always kind of like you’re looking up a mountain. You’ve got to climb a flipping mountain to finish an album. And it just made the journey so much longer and more difficult. But you know, we got there and we feel we’ve made a great record,” they concluded.