Brantley Gilbert Gears Up For Music Video “The Weekend”
After selling out not one but TWO nights at the legendary Red Rocks Ampitheatre Brantley Gilbert is ready to release The Devil Don’t Sleep with a World Premiere of “The Weekend” on CMT. The video will air this weekend (October 29-30) on CMT’s Hot 20 Countdown beginning at 9:00 AM ET/PT.
“We’re getting ready for the next phase,” says one of the rare Country artists with back-to-back certified platinum releases for his Halfway To Heaven and Just As I Am. “There’s new music coming, in a very different way than people expect from us. But one thing we’re not gonna lose is the real life – and some of the real fun you can have – in this music. That’s what I love about this clip: it’s a lot of pieces of who I am.”
The video starts with Gilbert trying, badly, to fix an old Cougar – and needing to abandon the job to get on the bus, the Shane Drake-directed clip captures Gilbert out on this summer’s sold-out TAKE IT OUTSIDE TOUR, his dynamic with his lovely wife Amber, dealing with frustration, tearing it up with the band in an all-terrain vehicle rich and finding a party he can both crash and loosen up. Admitting to his new friends he’s a lousy mechanic, longtime collaborator Drake creates a surprise ending that’s not so far from the truth.
“This isn’t that far off,” admits the man whose launched six #1s including the CMA Single of the Yearnominee “Dirt Road Anthem,” as well his own “Country Must Be Country Wide,” “You Don’t Know Her Like I Do” and “One Hell of An Amen,” among others. “I’m not a great mechanic… and I do love that old Cougar and my wife. To mix it all up like this, and kinda make it about what every guy wants and get frustrated about? Well, that’s pretty much here.”
“Boys get older, but not much changes,” he says with a laugh. “I was raised to work hard, but we also learned to play hard. You know, that’s the deal… When you give it all, you wanna take it back just as hard when you clock out. And if you’re not having fun, you’re not all in with your life, you’re missing the point. That’s why the shows are so intense, and the songs are so all in. And CMT debuting ‘The Weekend,’ well, that’s just the best party invite I can think of…”