Taylor Swift NOW To Launch On AT&T Platforms!

Swifties are you sitting down? We have a new destination for never seen Taylor Swift content, Taylor Swift NOW – only with AT&T!

Taylor Swift NOW is a video experience created exclusively by Taylor and AT&T. It will showcase unique videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives. This is our first-ever specially curated video catalog. AT&T says it is “launching soon”

Taylor Swift NOW consists of themed chapters and packed with special glimpses into Taylor’s life and work spanning her entire career. This will include original content with commentary from Taylor herself.

After its launch, Taylor Swift NOW will get regular updates with new videos and chapters for special events. This includes select songs from her upcoming performance at DIRECTV’s Super Saturday Night concert.

AT&T customers can get Taylor Swift NOW exclusively across all of our video platforms later this year: DIRECTV, DIRECTV NOW and U-verse.

Taylor Swift NOW will also be available through those platforms’ apps for streaming on-the-go. AT&T wireless customers can stream the content DATA FREE.

In the coming weeks, fans can get a sneak peek of the channel. Follow AT&T, Taylor Nation and Taylor’s social media handles for the latest news and information.

Taylor Swift NOW is one of many pieces of our AT&T’s exclusive multi-year, multi-faceted deal with the 10-time Grammy winner. Swift will also headline the DIRECTV Super Saturday Night in Houston on Feb. 4, the night before the Big Game. Portions of this concert will air on Taylor Swift NOW at a later date. Fans will have access to tickets through a series of AT&T promotions and campaigns.