INTERSCOPE RECORDS TEAMS UP WITH BRAVADO TO CREATE “WEAR. MUSIC.” POP-UP EXPERIENCE AT HOLLYWOOD & HIGHLAND DECEMBER 2ND THROUGH JANUARY 2ND
Interscope and Bravado have teamed up to create a pop up shop unlike anything else. The pop-up — located in a 17,000 sq. foot retail space on the corner of Hollywood Boulevard and Highland Avenue at 6801 Hollywood Boulevard — will feature unique artists stores along with music and artist-centric events – including meet and greets, signings, and performances, for a month between December 2nd and January 2nd.
Wear. Music.’s December 2nd opening goes day-and-date with the launch of The Rolling Stones’ new album, Blue & Lonesome, their first studio album in a decade and will be available for purchase in store on CD, 2LP, and box set. In celebration of the launch, the first 750 Rolling Stones fans will receive a gift with purchase of the album that will include an exclusive oversized album litho, 4″ sticker and drink coaster.
Wear. Music., which includes a full stage set up, will continue to open additional stores within the space over the course of a month that will include music and merchandise from some of Interscope Records and Bravado’s artists including The 1975, Imagine Dragons, Guns N’ Roses, Lady GaGa, Machine Gun Kelly, Marilyn Manson and The Rolling Stones.
Confirmed events include:
12/5 at 8PM: Performance by Night Street / Interscope Records artist K.Flay, whose current single “Blood In The Cut” showcased on Seth Meyers on 11/23/16
12/6 at 8PM: DJ set by Downtown / Interscope Records artist Goldroom
12/10 (time TBD): Performance and signing by KIDinaKORNER/ Interscope Records band X Ambassadors whose current hit “Unsteady” was recently certified 2x platinum.100% of all proceeds from this event will be donated to Planned Parenthood.
12/17 at 4PM: Performance by Interscope Records artist Alex Aiono, the online superstar with over 300 million views on Youtube
More events to be announced
Over 10 million people are expected to pass through Hollywood & Highland over the holiday season, making it one of the busiest intersections on the West Coast. Hollywood & Highland attracts approximately 25 million visitors throughout the year. Wear. Music. will be a fan engagement experience unlike any other.