Multi-platinum superstar Carrie Underwood’s music video for her hit event anthem “The Champion” which features Ludacris premiered on NBC’s Today Show this morning before launching globally across digital platforms. The poignant and powerful montage video, directed by Jimmy Lynch, features a behind-the-scenes look at Underwood and Ludacris recording the song as well as historic moments and footage highlighting professional athletes and everyday champions. Fans have already started joining in by sharing their own champion-inspired photos and videos across social media using #TheChampion. The song was written by Underwood, Brett James, Chris DeStefano and Christopher Bridges PKA Ludacris, and was produced by Jim Jonsin.
“The Champion,” originally written to open NBC’s Super Bowl LII with its own video seen by over 131 million viewers worldwide, and was incorporated into NBC’s current coverage of the 2018 Olympic Winter Games. Globally, “The Champion” has reached No. 1 on the iTunes Top Songs chart in 10 countries including the U.S. where it held the top spot throughout its release week then rose back to the top of the chart for four consecutive days after the Super Bowl LII opening. The song also debuted Top 5 on the all-genre Top 200 Digital Songs chart and reached No. 7 on the Spotify US Viral 50 Chart.